The New Silk Road, also known as ‘one belt, one road’, or with its corresponding English acronym OBOR (one belt, one road), is a strategic action wanted by China for the improvement of connections and cooperation between countries in Eurasia.

It is a great initiative, not only because it facilitates trade relations by connecting three continents Asia, Africa, and Europe, but also because it offers a different point of view on China from other countries.

“Italy represents the final stage of the ancient Silk Road,’ explains Zhou Yong, ‘where more than 300,000 overseas Chinese reside. The continuous deepening of the ‘Belt and Road’ and its continuous expansion has provided unprecedented opportunities for both Chinese businessmen and Italian companies, while also improving the quality of imported products”.

Italy is not only the world’s leading wine producer, but it is also the birthplace of the world’s oldest wines, becoming a synonym for high quality and a major player in the wine world.

On the contrary, however, Chinese consumers are still more familiar with French wines. So, how should we promote and let them appreciate Italian wines, which are both high quality and cost-effective? This is a very important issue for Italian companies, but Riccardo Iacobone and Rosarubra have answered this question: they have brought the two countries closer together by creating places dedicated to tastings and learning about wine, thus establishing solid and lasting relationships.

The best way to learn about a bottle of wine and its territory of origin is by tasting it, in order to discover all the scents and aromas of the land that generated it.

Therefore, in addition to the QRTC company, Qingtian Rosarubra Trading Company, Riccardo Iacobone has opened the first Rosarubra wine tasting shop in Qingtian. The tasting and shopping area is located at 134 Shijin Road Youhu.